Meta is making waves in the tech world with its groundbreaking mixed-reality headset, touted as the first of its kind in mainstream technology.
The Meta Quest 3 VR headset, priced at a competitive $499, is set to revolutionize gaming, shopping, socializing, and news consumption. With a release date of October 10th, it’s poised to go head-to-head with Apple Inc.'s $3,500 Apple Vision Pro goggles, slated for release next year.
This could be Meta’s golden ticket to victory in the VR headset war.
“We’re just scratching the surface,” says Meta CEO Mark Zuckerberg, hinting at the vast potential of digitalizing physical spaces. His keynote speech at the company’s Menlo Park headquarters was brimming with exciting AI-related news to bolster their augmented and virtual reality initiatives.
The announcement highlighted key partnerships with developers like Microsoft Corp., aiming to integrate the headset with Xbox cloud gaming and Microsoft 365.
The battle lines are drawn between Meta’s Quest 3 and Apple’s Vision Pro. The rivalry mirrors the contrasting styles of their CEOs: Zuckerberg’s relentless innovation and product evolution versus Cook’s methodical efficiency and incremental product line changes.
Meta faces the challenge of building a strong developer base in a field dominated by Apple and convincing consumers of their commitment to privacy and data security. Apple has long used these factors to gain an edge over Meta. However, Apple’s knack for dominating new markets can’t be ignored.
Zuckerberg emphasizes that Meta’s integrity team is ready to tackle the risks associated with generative AI. This comes amidst calls from President Biden and Senate Majority Leader Chuck Schumer for AI regulation and oversight.
As Meta transitions towards AI and the metaverse, they aim to re-engage users who seem to be gradually moving away from social media platforms like Facebook, Twitter/X, Threads, etc., according to market research data.
How does Meta's Quest 3 compare to other VR headsets in the market?
The Meta Quest 3 VR headset stands out in the market for several reasons:
- RAM: With 8 GB of RAM, the Quest 3 is more capable than its predecessors, the Q1 and Q2, in running resource-intensive applications.
- Price: Priced at $499, it offers a similar mixed reality experience as Apple’s Vision Pro but at a much lower cost.
- Partnerships: Meta has partnered with developers like Microsoft Corp., aiming to integrate the headset with Xbox cloud gaming and Microsoft 365.
- App and Game Support: Meta has a solid history of app and game support, which might make potential buyers think twice about Apple’s pricier option.
However, it’s worth noting that while the Quest 3 is more affordable, Apple’s Vision Pro offers a more luxurious design, greater processing power, and extra sensors for accurate tracking. The Quest Pro from Meta also has 12 GB of RAM, giving it more power to process its mixed reality applications and passthrough cameras.